Noel Edmonds and the cult of positivity

Read spiked editor Mick Hume's Notebook in The Times (London).

Mick Hume

Mick Hume

Topics Politics

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How has the unctuous Noel Edmonds suddenly regained television stardom? Having watched (purely for research purposes) his hit Channel 4 game show Deal or No Deal, I think I see how. Edmonds has rebranded himself as New Age Noel, a guru of positive thinking, Carole Caplin in a beard. And nothing catches on faster today than mumbo-jumbo about “positivity”.

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Topics Politics


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